Aging in the Digital World
We often see the elderly struggle with video calls, emails, or anything related to technology in holiday advertisements. It is a reality reflected in all these commercials. A child teaching them a new app on their phone and showing them how to make things easier using technology is an age-old trope used by marketers every year. But with the availability of various types of technology at our fingertips, an important question needs to be asked: Are we leaving older adults out of the digital age?