Revolutionizing Tourism: 5 Paper Processes To Digitally Transform Now
In recent years, the tourism industry has undergone a massive transformation. Tourist behavior and expectations have changed dramatically since the advent of digital technology and the proliferation of online platforms. A Google Travel study found that 74% of travelers believe personalized recommendations from travel companies make for a better experience. As a result, today's travelers expect seamless, personalized experiences that cater to their specific preferences and interests.